"We Added $802,221 In New Revenue In Just 3 Months!"
"For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on “word of mouth” referrals and Market Development Funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.
We were frustrated and knew this had to change so a few
members of our leadership team attended Robin’s Cyber Security Roadshow event. At that event, they were able to get a few minutes to discuss our struggles with Robin. Immediately, as a result of that conversation, we changed from a single managed services plan to having several MSP package options for our customers. That Roadshow set off a monumental turn of events for us. We immediately signed up for Accelerators Club, Infusionsoft, partnered with ID Agent and Carvir and changed our MSP packaging.
We attended the Rapid Implementation Workshop with Robin and her team. While in Nashville we discussed campaigns, sales process, telemarketing, goals, tracking ROI, target market, USP, scrubbing lists and, most importantly, mindset. Our team immediately dove into Robin’s 30-Day Implementation Checklist right from the start. I wanted to follow a marketing plan, and the group accountability calls and coaching helped me develop that plan and to stay with it. As a side note, I can honestly say that without the Rapid Implementation Workshop, weekly group accountability calls and coaching from Robin’s team, I would have strayed from the program and wouldn’t be anywhere closer to where I am now. The 90-day rapid implementation training gave me an opportunity to try several different campaigns and strategies in an environment where I could get good feedback and support on a regular basis.
In addition to going back and selling our new managed services plans to existing clients, we’ve had the opportunity the last few months to run and execute on numerous marketing campaigns. In the last 90 days by implementing Robin’s methodology and advice, we have transformed our business and added $24,026.08 in new Monthly Recurring Revenue and another $208,808.87 in new sales. We also reworked four existing MSP contracts totaling $25,425.00 in Monthly Recurring Revenue. That totals $802,221.83 in revenue for the year on a $12,397.00 investment.
Prior to the Toolkit, our marketing efforts at Burk I.T. were disjointed and often one-off shots in the dark. The best tool that I’ve received so far from Robin is a true marketing methodology for our MSP that works. We have done EVERYTHING by the book, followed and implemented the checklists, watched the videos and done the work. We BELIEVE in this program and are 100% committed. It’s been amazing to see all the hard work come full circle and to see results from every feature implemented! Robin and her team have truly made our business Rewarding, Easy, Attractive and Lucrative!"
– April Painter, Burk I.T. Consulting
"We Added $131,730 In Revenue After The First 3 Months Of Our Accelerators Club Membership"
"The Rapid Implementation Workshop has transformed our business! We saw INSTANT success by implementing a few simple strategies to market to our existing clients that led to an additional $131,730 in revenue! We are just now starting to scratch the surface to marketing to new leads post workshop, and the results are already stellar.
While the increase in revenue is the greatest win since attending this workshop, it also helped us grow as a company by taking a hard look at how we represent ourselves as a company to our clients and target markets. Working in the group setting with other MSPs has been extremely beneficial in sharing our common experiences, success and struggles and learning how we each do business. One of the biggest takeaways is that even the smallest of actions can yield big results and all you have to do is commit to doing those actions consistently and on a regular basis."
– Derek Anderson, Biztek Solutions, Inc.
"One Idea From The Workshop Will Easily Put 6 Figures Into Our Pocket"
"The workshop alone was a true eye-opener and worth every minute and penny we invested. We're not a typical managed services provider (we're a hosting company), but Robin took the time to help clarify how to apply her marketing ideas to our specific business. For example, one idea she gave us at the workshop will EASILY put six figures into our pockets. The two days we invested was truly the beginning of exponential growth for our company; with everything Robin's given us, I know we'll succeed."
– Wendi Joseph, Frontline Data Services
"Closed $9,790 In Recurring Revenue In The First Three Months"
"Even though I’m a self-starter, I always had reasons (okay, excuses) for why today wasn’t the time to market. I now realize that I never would have gotten my marketing off the ground without attending Robin’s workshop. Thanks to just a few of the campaigns I implemented at the workshop, we successfully closed $9,790 worth of new monthly recurring revenue in three months. The only downside is that I now wonder how much money I left behind by willfully ignoring Robin’s program for the past two years."
– Jonathan Sandmel, Steady Networks
"More Accomplished In 30 Days Than In The Entire Previous Year"
"The Rapid Implementation Workshop has been extremely valuable for my company. One of the biggest benefits of attending this workshop in person at Robin Central was the ability to walk through the Level 1 marketing roadmap directly with Robin and her team. We had tried for over a year to figure things out on our own, but we always got stuck or lost, or had tons of questions. Having this intense, small-group training allowed me to work through those stumbling blocks.
This workshop and the ongoing accountability calls have given us a chance to get immediate help when we needed it. We got more accomplished in the 30 days after the workshop than in almost a year of our own trial and error. Since participating in the Rapid Implementation Workshop, we now have two new JV partners, a lunch-and-learn seminar with our chamber and we have closed three MRR deals. Instead of dragging our feet and trying to figure things out, we’re out there getting leads and closing deals."
– Ashley Harris, Tech Works
"If It Worked For Me, It Can Work For You”
"I joined the Accelerators Club right after Boot Camp this year, and all I can tell you is that IT WORKS!!! I have done more marketing in the last four months than in the last seven YEARS I’ve been in business. Like many others, I was very worried about the monthly expense. Guess what? I’ve added $219,000 IN MRR revenue and just hired two techs and a full time marketing manager. I attribute this growth and massive increase in MRR DIRECTLY to the Accelerators Club!!! If it worked for me, it can work for you! If you’re serious about growing your business, do it and you will not regret it! Is it easy? NOPE! But that’s what the accountability group is for... do the work, work hard, don’t give up. Accelerators is the way to go!"
– Anthony Hernandez, Captain IT
"I Have Already Closed A Five-Year Deal Worth $72,600 From Just One Campaign Learned”
"I purchased the Technology Marketing Toolkit years ago and, like many people, didn’t do much with it. I was overwhelmed by the amount of content available and didn’t quite know where to start. Then I learned about Robin’s Accelerators Club and signed up immediately! While there, we learned how to set up a referral program and since then, have started including information about it in our newsletter. From just this one campaign, I have already received two leads for referrals and closed a five-year deal worth $72,600! The workshop and the accountability group was what I needed to finally get my marketing process together."
– Eric Peterson, Simple Communications
"We Had Campaigns Out The Door Before We Even Left Robin’s Office That Generated $48,310 In Revenue”
"Even prior to attending the initial Rapid Implementation workshop, we were committed to following her advice step-by-step. I had been “watching” Robin for several years before committing to her program but felt stalled and didn’t know where or how to start the marketing. We were ready to make a change and were prepared to alter the way we had been doing business for the last 17 years since sales had become stagnat, but I wasn’t sure how to get going.
DURING the two-day workshop, we actually did multiple campaigns that generated $48,310 in new revenue. And that was before we even left to return home! From the 90-day accountability and implementation time after the workshop, we have implemented a slew of marketing, including a referral program, monthly newsletter, Tech Tip postcards, the Sitting Duck campaign, Google AdWords, and more. From the marketing that we’ve done since the workshop and with Robin’s team guiding us and holding us accountable in the three months after, we have closed $92,528 in NEW revenue! We are taking the steps to change our organization from a technical service company to a sales company and now we have the foundation in place to generate REAL results from our marketing."
– Stacey Gallagher, Panurgy
"Having A Group Of Peers Forces You To Get Marketing Done"
"I decided to attend the Rapid Implementation Workshop to get help in executing our marketing. The #1 benefit from that decision came from the weekly accountability group calls. Having a group of peers forces you to focus on getting marketing done instead of getting too busy to implement. The resources we received at the workshop have helped us market for the first time in 15 years! We have already built a solid marketing engine that has put us well on the way to adding new MRR to our company every single month."
– Ralph Blanco, ECMSI
"I Doubled My Monthly Recurring Revenue In Just 3 Months After The Initial Rapid Implementation Workshop"
"With only five customers and generating only $2,000 in MRR, I originally felt that I wasn’t making the kind of money to afford the pricetag of the Rapid Implementation Workshop. However, I spent it anyway because I saw it as a worthy investment.
On just the first day of the workshop, we sent out QBR emails, which led to meetings and instant NEW monthly recurring revenue. Throughout the last 90 days of the accountability calls, I’ve had multiple cross-sell opportunities come up with my current clients as as result of the campaigns I did and have been able to expand those same five customers to DOUBLE my monthly recurring revenue!
The last 90 days of weekly coaching have been three months of non-stop growth for me. I’ve been shown how to have a better sales and marketing mindset, which I felt was definitely missing before. I’ve started running different advertising and marketing campaigns and keep working to find what’s the best mix of marketing I’ll actually do, marketing I can afford and marketing that’s generating the results I want. Obtaining that mindset by itself is an accomplishment for me, and I now have a new way of looking at how I do business."
– Manny Carvajales, subIT
"The Marketing We’ve Done So Far Generated $10,000 In MRR And $25,500 In Project Work"
"Even though I’ve owned the Toolkit for a few years and have consistently continued to do Robin’s webinars, trainings and in-person meetings, I still felt like I needed help to get my act together and be more efficient with my marketing.
Just getting the help and guidance to get our physical Shock and Awe box together helped me to close a new managed service deal worth $10,000. And one single campaign we implemented closed $25,500 in project work without us ever meeting in person; the marketing we did sold them, and the opportunity was closed over the phone!
Building out the processes has been the toughest and most rewarding part of working with the team. We are now on track to do $3 million in sales this year, and the Implementation Group had made all the difference."
– Lisa Carter, SpartanTec, Inc.
"The Value Far Exceeds The Price Of Admission"
"Not unlike many MSP’s, I bought the Technology Marketing Toolkit and had it sitting around for a while before we really got busy. We had picked the Toolkit up a time or two and tried a campaign once or twice. Most of the time, we took Robin’s examples and broke them because we thought the same thing everyone else does – “we can’t send that out to our clients because it doesn’t sound like us, or is too cheesy or whatever.” Looking back, I should’ve followed the processes and the campaigns (as written) in the Toolkit.
After returning from the workshop with my fresh perspective and clarity of vision, I told my team that now, “we’re doing things the Robin Robins way and we’re going to do 100% of it.” In just 90 days of doing the marketing, we’ve closed $43,500 in labor and hardware work and $1,125 in new MRR!
For the first time since we opened our doors, we now have a marketing plan that is an actual living, breathing, written down document. We know who we’re marketing to, we know when and what we’re sending out and I know how much money to budget for it. Instead of sitting around waiting for the phone to ring, I’m now convinced that we’re getting all the right pieces and parts in place to start bringing in new business in with some regularity. I couldn’t be happier with the progress we made!"
– Don Cockayne, Applied Integration, Inc.
"One, EASY Campaign We Did In Class Instantly Gave Us Two Leads"
"The initial Rapid Implementation Workshop has taken our company away from the “swinging in the dark” method of random marketing campaigns to having a written down, tracked and dated strategy. Two, EASY campaigns that we implemented AT the workshop quickly generated two, new leads and five, awesome testimonials from happy clients we already had."
– Keith Horne, Jr., Enterprise Backup, Inc.
"In Just 3 Months, We Closed $732,892 In NEW Business!"
"We started with Robin so many years ago, and I thought I was putting in the work needed to succeed, but last year’s Boot Camp finally brought it into focus for me. From that point forward, instead of quitting when I hit some roadblocks, I recommitted myself that it was my time to make things work.
But this program was just what I needed to nail down things like our USP, our niche market and other marketing fundamentals, and it was the kick in the butt that got us DOING the marketing. Since the workshop, we have completed 15 campaigns and marketing initiatives, produced 22 leads and won three new MRR agreements totaling $660,892 over three years, $27,000 in off-site added to existing clients and new projects totaling $45,000, with many more to come.
The lesson learned from all of this? It takes massive, simultaneous action to generate the results we need in business. I’m making things happen now and I’m never going to quit on marketing again!"
– Raquel Chappell, Divergys, LLC
"For The First Time Ever, I Am Getting Leads That CONVERT To MRR Clients From My Website"
"For the first time ever, I have received leads from my website, which resulted in two appointments and one contract that led to the sale of an MRR contract worth $36,000 and a $5,000 project! From my newly formed list and CRM implementation, I have put in place a vehicle that has enabled me to reach several hundred new and existing customers who I not been able to effectively reach over the past decade. The key is to stick to the plan, keep working the oil wells and prepare for what persistence with appropriate execution will produce."
– Jeff Hardman, Novacom, Inc.
"I Gained Clarity And Confidence To Start Marketing"
"Thank you to Team Robin pushing me to finally implement. Just in the past week, I’ve gotten four referrals and website leads. My confidence level has soared! You encouraged me to do the things I knew I needed to do but was procrastinating on. This program is priceless. I have not second guessed my decision for even a moment. No buyer’s remorse at all."
– David Luft, LDD Consulting, Inc.
"I Was Able To Implement Campaigns Live During Class And Saw Immediate Results"
"I’m so glad I made the investment. Getting away from the day-to-day business and focusing on my marketing has completely reinvigorated me and re-engaged me in my business. Since we were in a classroom setting, I was able to focus on getting my marketing started and get immediate answers to questions. I was able to implement campaigns live during class and saw immediate responses. The ongoing group coaching keeps me accountable to roll out campaigns."
– Michael Marlow, Information Systems of Montana
"We Closed A $440,000 Contract AND Produced 17 NEW Leads In Just A Few Months!"
"Five years ago, I began massive efforts to transform our Brazilian-based IT company, AtuanTI, from a 100% IT products company to a services company. But despite some initial successful contracts to get our efforts going, I constantly worried about the business, as much of our success was attributed to intuition, gut feel and my past business experiences. I was recreating the wheel from the ground up and had no framework to do so. That’s a scary place to put yourself in! My husband kept pushing me to listen to the “redheaded lady in America,” but I kept putting it off until I couldn’t stand to struggle anymore. That’s when we bought the Toolkit and immediately signed up for the Rapid Implementation Workshop.
Robin taught us so much at the workshop, everything from the RIGHT way to do campaigns, to defining your target marketing, measuring campaign performance, setting up KPIs and many other things that are finally getting us the results I have wanted for so long.
After we left and implemented what we learned (and in less than three months), we closed a brandnew MRR deal worth $440,000 over the life of the contract AND produced 17 NEW leads! The way that we run our business and do marketing has drastically changed since joining Accelerators Club. Thank you, Robin and team! You’ve made our life richer in many ways."
– Claudia Gimenes, AtuanTI