“For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud-hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on word-of-mouth referrals and Market Development Funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.
We were frustrated and knew this had to change, so a few members of our leadership team attended Robin’s Cyber Security Roadshow event. At that event, they were able to get a few minutes to discuss our struggles with Robin. Immediately, as a result of that conversation, we changed from a single managed services plan to having several MSP package options for our customers. That Roadshow set off a monumental turn of events for us. We immediately signed up for Accelerators Club, Infusionsoft, partnered with ID Agent and Carvir and changed our MSP packaging.
We attended the Rapid Implementation Workshop with Robin and her team. While in Nashville we discussed campaigns, sales process, telemarketing, goals, tracking ROI, target market, USP, scrubbing lists and, most importantly, mindset. Our team immediately dove into Robin’s 30-Day Implementation Checklist right from the start. I wanted to follow a marketing plan, and the group accountability calls and coaching helped me develop that plan and to stay with it. As a side note, I can honestly say that without the Rapid Implementation Workshop, weekly group accountability calls and coaching from Robin’s team, I would have strayed from the program and wouldn’t be anywhere closer to where I am now. The 90-day Rapid Implementation training gave me an opportunity to try several different campaigns and strategies in an environment where I could get good feedback and support on a regular basis.
In addition to going back and selling our new managed services plans to existing clients, we’ve had the opportunity the last few months to run and execute on numerous marketing campaigns. In the last 90 days, by implementing Robin’s methodology and advice, we have transformed our business and added $24,026.08 in new monthly recurring revenue and another $208,808.87 in new sales. We also reworked four existing MSP contracts totaling $25,425.00 in monthly recurring revenue. That totals $802,221.83 in revenue for the year on a $12,397.00 investment. Prior to the Toolkit, our marketing efforts at Burk I.T. were disjointed and often one-off shots in the dark. The best tool that I’ve received so far from Robin is a true marketing methodology for our MSP that works. We have done everything by the book, followed and implemented the checklists, watched the videos and done the work. We believe in this program and are 100% committed. It’s been amazing to see all the hard work come full circle and to see results from every feature implemented! Robin and her team have truly made our business Rewarding, Easy, Attractive and Lucrative!”