"From Skeptic To 85% Growth In Sales In Under A Year"
“A crisp dollar bill in the mail led me to open the Toolkit I’d had sitting on my shelf for five years. Initially, I wanted nothing to do with this program and was confident the contents would not resonate with our clients. Fortunately, my analytical side urged me to dig deeper and my research turned up hundreds of stunning testimonials from other MSPs. Before I knew it, this skeptic was signed up for the Rapid Implementation Workshop.
The first campaign I sent after the Workshop brought a response within five minutes that led to $15,000 in one-time sales plus $780 in MRR. My second campaign brought a long-time break-fix client into our top-tier Gold Managed Services Plan. Two more clients soon followed, increasing our MRR by $1,246.
After only five months, we have already increased our MRR by 27% and sales by 85% compared to this time last year. With each new success, my mindset shifts. Big, positive changes have happened in my company and I’m grateful to Robin, my Accountability Groups and my staff for making it possible.”
– Tom Breuer, Computer Magic
"A Leap Of Faith Across The Pond Is Making Me The Marketing Expert I Always Wanted To Be"
“A leap of faith during a difficult time, both personally and professionally, led me across the pond to the Rapid Implementation Workshop. I had reached a point of desperation and knew I had to do something because my business, my team and my family were counting on me.
By applying the principles and actions mapped out in this program, I was able to build momentum. Slowly, I moved from a paralyzed state into a focused state where I ultimately achieved far more than I thought was possible.
One simple campaign brought us over 30 qualified testimonials of very happy customers and a competitive advantage for us to win new business. I have conducted QBRs with ease and moved 90% of our clients to our new Cyber Security Plan, 25 clients to our Comprehensive Plan (increasing turnover by £750 per month) and five clients to our Hybrid Model (increasing turnover by £9,205 per month).
Thanks to Robin and the Rapid Implementation Workshop, I am now laser-focused on marketing, sales and customer acquisition. Small shifts in my thinking have helped me stay 10 steps ahead of my competition and are making me the marketing expert I always wanted to be.”
– Steven John, Sagari Ltd.
"After Just 12 Weeks, We Added 20 Clients And $24,924 In Monthly Recurring Revenue"
“For as long as I can remember, I wanted to run a technology company. I often joke that I must have missed the class in Computer Science School about how to actually run a business. I was practically forced to become a student of business through the school of hard knocks and by devouring tons of business books. Certain parts came easy to me, but not marketing and sales.
Like most every MSP on the planet, I was consistently receiving Robin’s marketing year after year. I’ll admit, I was initially turned off by her marketing and felt mine was working well enough…until I learned a new local competitor was cleaning my clock with the help of a certain redhead! So, I fired my current marketing firm, signed on with Technology Marketing Toolkit and headed to Boot Camp. I was so overwhelmingly impressed with everything I learned at Boot Camp, I decided to join the Accelerators Club and, shortly after, attended the Rapid Implementation Workshop.
In preparation for the workshop, we sent an e-mail blast for testimonials and received 35 responses. Immediately upon our arrival at the workshop, Robin asked us to send out a 9-word e-mail. We sent that e-mail to 82 lost or no-decision quotes from the prior year, so I expected crickets. I was shocked when we received nine replies, including one from a prospect we thought had moved on. That would equal $108,000 over their new three-year contract!
We closed 57 new customer agreements worth $24,924 in additional MRR. Our unique page views have increased 175% since April 2018. Plus, for the keywords ‘IT service Henderson,’ we are now ranked #1 on Google! Since implementing the new site, we have had three qualified leads come in through the contact form!
I feel like we are just getting below the tip of the iceberg. Over the last eight months, we have built a great team internally with training from Robin’s team. I am completely grateful for the depth of knowledge provided by Robin and the Technology Marketing Toolkit team to help MSPs like me to grow.”
– Nathan Whittacre, Stimulus Technologies
"Learning To Work ON Our Business Rather Than Just IN Our Business Has Been A Huge Game-Changer"
“Technology Marketing Toolkit has completely changed the culture at Tier3MD. As a team, we are more engaged and involved in our business. We have learned how to become “business people” and have paid more attention to ways to increase revenue by implementing annual increases in our contracts, offering ancillary services, and initiating projects just by being attentive to our clients. We are true believers that this system works!”
– Sheryl J. Cherico, Tier3MD
In Just 90 Days, We Increased Our Monthly Recurring Revenue By Over 172%!
“Using Robin’s program and the coaching provided during the Rapid Implementation Workshop, we took our monthly recurring revenue (MRR) from $7,328 to $19,956. Not only did we experience a 172% increase in MRR over 90 days, we also created a very solid foundation for consistently generating leads, and developed the tools we need to demonstrate to those leads that we will deliver more than we promise. We are so happy that we chose to invest in the program, because this was the springboard we needed for our ultimate success.”
– Benson Bashford, AZCOMP Technologies
I Finally Got Out Of Overwhelm And Have Locked In Over $200,000 In New Revenue
“Going to the Rapid Implementation Workshop really helped me understand how to start with simple tasks, break things down into small pieces that are manageable and totally reduced the feeling of being overwhelmed. I’ve gone from spending a few hours here and there on marketing activities in a relatively unstructured manner, to almost half my day, every day. I’m delegating a lot more work to my support team, and know that my time is being spent a lot more effectively. I’m thrilled to report we’ve added an average of $5,700 in new MRR and $205,228 in confirmed revenue – plus the potential for an additional $840,000 Wi-Fi deployment revenue. After 3 months, I’m struggling to think where I would be, and what my focus would be on if I hadn’t joined this program.”
– Liam O’Keeffe, Silicon Systems Limited
"Our First 90 Days Of Marketing Generated $40,282 Of New MRR And $93,240 In Project Work"
"We have been in business for over 14 years and though we worked hard, we were quickly falling further into debt. Thankfully, that all changed when we went to work using Robin’s program.
Before joining the Accelerators Club, our best year ever was the year we serviced 3,951 people/businesses, had eight employees and $450,000 in sales. To our amazement, at the end of last year, we surpassed that number with a total of three employees servicing seven managed clients. Our fourth quarter alone was 130% better than the same quarter the year before and our overall year-over-year increase was 31%. I can’t thank Team Robin enough for all the help and support they’ve provided us. Thanks to all we learned at the Rapid Implementation Workshop and with the support of other Accelerators Club Members, we reached a company milestone with fewer employees, less clients and all within 90 days!"
– Stefanie Groot, Windstar
"After We Became Accelerators Members, We Increased Our MRR By $35,772 And Closed Another $26,192 In Projects"
"When we started our company 6 years ago, we knew we needed marketing help, but weren’t quite sold on Robin’s approach. Eventually, we realized that sending a few e-mails, getting referrals and posting on Facebook weren’t going to get us where we wanted to be. We decided to attend a few of Robin’s trainings and finally made the commitment to REAL marketing by going all in and becoming Accelerators Members.
Since becoming members and attending the Rapid Implementation Workshop, we have consistently implemented marketing, conducted regular QBRs and continually look for cross-sell opportunities. As a result, we have increased our MMR by $35,772, up 15%, and in the last six months we have closed $26,192 in projects.
Our customers now see us as a valued partner. Needless to say, we are excited about the growth of what we affectionately refer as our baby. Our frustration level has gone from “when is it going to happen” to “how do we get it all the work done.” Sometimes it feels like we are drinking out of a firehose, but with support from our accountability group and all the promise these campaigns bring, we will keep moving forward with anticipation for the good things ahead."
– Maria Partridge, Lotus Management Services
"We Added $802,221 In New Revenue In Just 3 Months!"
"For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on “word of mouth” referrals and Market Development Funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.
We were frustrated and knew this had to change so a few
members of our leadership team attended Robin’s Cyber Security Roadshow event. At that event, they were able to get a few minutes to discuss our struggles with Robin. Immediately, as a result of that conversation, we changed from a single managed services plan to having several MSP package options for our customers. That Roadshow set off a monumental turn of events for us. We immediately signed up for Accelerators Club, Infusionsoft, partnered with ID Agent and Carvir and changed our MSP packaging.
We attended the Rapid Implementation Workshop with Robin and her team. While in Nashville we discussed campaigns, sales process, telemarketing, goals, tracking ROI, target market, USP, scrubbing lists and, most importantly, mindset. Our team immediately dove into Robin’s 30-Day Implementation Checklist right from the start. I wanted to follow a marketing plan, and the group accountability calls and coaching helped me develop that plan and to stay with it. As a side note, I can honestly say that without the Rapid Implementation Workshop, weekly group accountability calls and coaching from Robin’s team, I would have strayed from the program and wouldn’t be anywhere closer to where I am now. The 90-day rapid implementation training gave me an opportunity to try several different campaigns and strategies in an environment where I could get good feedback and support on a regular basis.
In addition to going back and selling our new managed services plans to existing clients, we’ve had the opportunity the last few months to run and execute on numerous marketing campaigns. In the last 90 days by implementing Robin’s methodology and advice, we have transformed our business and added $24,026.08 in new Monthly Recurring Revenue and another $208,808.87 in new sales. We also reworked four existing MSP contracts totaling $25,425.00 in Monthly Recurring Revenue. That totals $802,221.83 in revenue for the year on a $12,397.00 investment.
Prior to the Toolkit, our marketing efforts at Burk I.T. were disjointed and often one-off shots in the dark. The best tool that I’ve received so far from Robin is a true marketing methodology for our MSP that works. We have done EVERYTHING by the book, followed and implemented the checklists, watched the videos and done the work. We BELIEVE in this program and are 100% committed. It’s been amazing to see all the hard work come full circle and to see results from every feature implemented! Robin and her team have truly made our business Rewarding, Easy, Attractive and Lucrative!"
– April Painter, Burk I.T. Consulting
"We Added $131,730 In Revenue After The First 3 Months Of Our Accelerators Club Membership"
"The Rapid Implementation Workshop has transformed our business! We saw INSTANT success by implementing a few simple strategies to market to our existing clients that led to an additional $131,730 in revenue! We are just now starting to scratch the surface to marketing to new leads post workshop, and the results are already stellar.
While the increase in revenue is the greatest win since attending this workshop, it also helped us grow by taking a hard look at how we represent ourselves to our clients and target markets. Working in the group setting with other MSPs has been extremely beneficial in sharing our common experiences, successes and struggles and learning how we each do business. One of the biggest takeaways is that even the smallest of actions can yield big results and all you have to do is commit to doing those actions consistently and on a regular basis."
– Derek Anderson, Biztek Solutions, Inc.
"One Idea From The Workshop Will Easily Put 6 Figures Into Our Pocket"
"The workshop alone was a true eye-opener and worth every minute and penny we invested. We're not a typical managed services provider (we're a hosting company), but Robin took the time to help clarify how to apply her marketing ideas to our specific business. For example, one idea she gave us at the workshop will EASILY put six figures into our pockets. The two days we invested was truly the beginning of exponential growth for our company; with everything Robin's given us, I know we'll succeed."
– Wendi Joseph, Frontline Data Services
"If It Worked For Me, It Can Work For You”
"I joined the Accelerators Club right after Boot Camp this year, and all I can tell you is that IT WORKS!!! I have done more marketing in the last four months than in the last seven YEARS I’ve been in business. Like many others, I was very worried about the monthly expense. Guess what? I’ve added $219,000 IN MRR and just hired two techs and a full-time marketing manager. I attribute this growth and massive increase in MRR DIRECTLY to the Accelerators Club!!! If it worked for me, it can work for you! If you’re serious about growing your business, do it and you will not regret it! Is it easy? NOPE! But that’s what the accountability group is for... do the work, work hard, don’t give up. Accelerators is the way to go!"
– Anthony Hernandez, Captain IT
"I Have Already Closed A Five-Year Deal Worth $72,600 From Just One Campaign Learned”
"I purchased the Technology Marketing Toolkit years ago and, like many people, didn’t do much with it. I was overwhelmed by the amount of content available and didn’t quite know where to start. Then I learned about Robin’s Accelerators Club and signed up immediately! While there, we learned how to set up a referral program and since then, have started including information about it in our newsletter. From just this one campaign, I have already received two leads for referrals and closed a five-year deal worth $72,600! The workshop and the accountability group were what I needed to finally get my marketing process together."
– Eric Peterson, Simple Communications
"We Had Campaigns Out The Door Before We Even Left Robin’s Office That Generated $48,310 In Revenue”
"Even prior to attending the initial Rapid Implementation workshop, we were committed to following her advice step-by-step. I had been “watching” Robin for several years before committing to her program but felt stalled and didn’t know where or how to start the marketing. We were ready to make a change and were prepared to alter the way we had been doing business for the last 17 years since sales had become stagnant, but I wasn’t sure how to get going.
DURING the two-day workshop, we actually did multiple campaigns that generated $48,310 in new revenue. And that was before we even left to return home! From the 90-day accountability and implementation time after the workshop, we have implemented a slew of marketing, including a referral program, monthly newsletter, Tech Tip postcards, the Sitting Duck campaign, Google AdWords, and more. From the marketing that we’ve done since the workshop and with Robin’s team guiding us and holding us accountable in the three months after, we have closed $92,528 in NEW revenue! We are taking the steps to change our organization from a technical service company to a sales company and now we have the foundation in place to generate REAL results from our marketing."
– Stacey Gallagher, Panurgy
"I Doubled My Monthly Recurring Revenue In Just 3 Months After The Initial Rapid Implementation Workshop"
"With only five customers and generating only $2,000 in MRR, I originally felt that I wasn’t making the kind of money to afford the pricetag of the Rapid Implementation Workshop. However, I spent it anyway because I saw it as a worthy investment.
On just the first day of the workshop, we sent out QBR emails, which led to meetings and instant NEW monthly recurring revenue. Throughout the last 90 days of the accountability calls, I’ve had multiple cross-sell opportunities come up with my current clients as a result of the campaigns I did and have been able to expand those same five customers to DOUBLE my monthly recurring revenue!
The last 90 days of weekly coaching have been three months of non-stop growth for me. I’ve been shown how to have a better sales and marketing mindset, which I felt was definitely missing before. I’ve started running different advertising and marketing campaigns and keep working to find what’s the best mix of marketing I’ll actually do, marketing I can afford and marketing that’s generating the results I want. Obtaining that mindset by itself is an accomplishment for me, and I now have a new way of looking at how I do business."
– Manny Carvajales, subIT
"The Marketing We’ve Done So Far Generated $10,000 In MRR And $25,500 In Project Work"
"Even though I’ve owned the Toolkit for a few years and have consistently continued to do Robin’s webinars, trainings and in-person meetings, I still felt like I needed help to get my act together and be more efficient with my marketing.
Just getting the help and guidance to get our physical Shock and Awe box together helped me to close a new managed service deal worth $10,000. And one single campaign we implemented closed $25,500 in project work without us ever meeting in person; the marketing we did sold them, and the opportunity was closed over the phone!
Building out the processes has been the toughest and most rewarding part of working with the team. We are now on track to do $3 million in sales this year, and the Implementation Group had made all the difference."
– Lisa Carter, SpartanTec, Inc.
"One EASY Campaign We Did In Class Instantly Gave Us Two Leads"
"The initial Rapid Implementation Workshop has taken our company away from the “swinging in the dark” method of random marketing campaigns to having a written down, tracked and dated strategy. Two EASY campaigns that we implemented AT the workshop quickly generated two new leads and five awesome testimonials from happy clients we already had."
– Keith Horne, Jr., Enterprise Backup, Inc.
"In Just 3 Months, We Closed $732,892 In NEW Business!"
"We started with Robin so many years ago, and I thought I was putting in the work needed to succeed, but last year’s Boot Camp finally brought it into focus for me. From that point forward, instead of quitting when I hit some roadblocks, I recommitted myself that it was my time to make things work.
But this program was just what I needed to nail down things like our USP, our niche market and other marketing fundamentals, and it was the kick in the butt that got us DOING the marketing. Since the workshop, we have completed 15 campaigns and marketing initiatives, produced 22 leads and won three new MRR agreements totaling $660,892 over three years, $27,000 in off-site added to existing clients and new projects totaling $45,000, with many more to come.
The lesson learned from all of this? It takes massive, simultaneous action to generate the results we need in business. I’m making things happen now and I’m never going to quit on marketing again!"
– Raquel Chappell, Divergys, LLC
"For The First Time Ever, I Am Getting Leads That CONVERT To MRR Clients From My Website"
"For the first time ever, I have received leads from my website, which resulted in two appointments and one contract that led to the sale of an MRR contract worth $36,000 and a $5,000 project! From my newly formed list and CRM implementation, I have put in place a vehicle that has enabled me to reach several hundred new and existing customers who I have not been able to effectively reach over the past decade. The key is to stick to the plan, keep working the oil wells and prepare for what persistence with appropriate execution will produce."
– Jeff Hardman, Novacom, Inc.
"I Gained Clarity And Confidence To Start Marketing"
"Thank you to Team Robin pushing me to finally implement. Just in the past week, I’ve gotten four referrals and website leads. My confidence level has soared! You encouraged me to do the things I knew I needed to do but was procrastinating on. This program is priceless. I have not second guessed my decision for even a moment. No buyer’s remorse at all."
– David Luft, LDD Consulting, Inc.
"We Closed A $440,000 Contract AND Produced 17 NEW Leads In Just A Few Months!"
"Five years ago, I began massive efforts to transform our Brazilian-based IT company, AtuanTI (now Gimel Tecnologia), from a 100% IT products company to a services company. But despite some initial successful contracts to get our efforts going, I constantly worried about the business, as much of our success was attributed to intuition, gut feel and my past business experiences. I was recreating the wheel from the ground up and had no framework to do so. That’s a scary place to put yourself in! My husband kept pushing me to listen to the “redheaded lady in America,” but I kept putting it off until I couldn’t stand to struggle anymore. That’s when we bought the Toolkit and immediately signed up for the Rapid Implementation Workshop.
Robin taught us so much at the workshop, everything from the RIGHT way to do campaigns, to defining your target market, measuring campaign performance, setting up KPIs and many other things that are finally getting us the results I have wanted for so long.
After we left and implemented what we learned (and in less than three months), we closed a brand new MRR deal worth $440,000 over the life of the contract AND produced 17 NEW leads! The way that we run our business and do marketing has drastically changed since joining Accelerators Club. Thank you, Robin and team! You’ve made our life richer in many ways."
– Claudia Aguilar, Gimel Tecnologia